Better Systems
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Custom software. Built around your business.

A CRM and business system built around how you work, delivered fast, for a one-off fee. No licences, no annual memberships. You own it and you control it.

Start a project See what we build
  • One-off feeNo per-seat licences
  • You own itNo annual membership
  • Fast turnaroundBuilt in weeks, not quarters
Works with the tools you already use
  • Xero
  • QuickBooks
  • Sage
  • Gmail
  • Outlook
  • Google Calendar
  • Stripe
  • GoCardless
  • WhatsApp
  • Mailchimp
  • DocuSign
  • Google Sheets
  • Excel
  • Slack
  • Microsoft Teams
  • Shopify
  • WordPress
  • Zapier
  • Xero
  • QuickBooks
  • Sage
  • Gmail
  • Outlook
  • Google Calendar
  • Stripe
  • GoCardless
  • WhatsApp
  • Mailchimp
  • DocuSign
  • Google Sheets
  • Excel
  • Slack
  • Microsoft Teams
  • Shopify
  • WordPress
  • Zapier

Less admin. More control.

From a custom CRM to a comprehensive business management platform, we combine software development, integrations and AI to simplify operations. You pay once, it's built fast, and the finished system belongs to you.

Start a project
Custom CRM

A CRM that fits how you sell

Customer management, sales pipelines, reporting and workflows designed around your business. Your stages, your fields, your language.

Plan my CRM
Follow-up reminder

3 quotes have had no reply for 7 days. Drafts are ready for your review.

Sales pipelineexample data

Enquiry · 4

£48,200

Harbour Dental£12,000
Kingfisher Lets£8,400

Survey · 2

£19,500

Oakline Joinery£14,000

Quote · 3

£27,750

Marlow Fitness£6,250
Brightwell Care£9,900

Won · 5

£61,300

Northgate Print£18,000
Business systems

Your whole operation, one place

Connected applications, dashboards and tools that bring your operations together, so everyone works from the same up-to-date numbers.

Connect my tools
Operations overviewexample data
Open jobs38
Invoiced this month£84k+12%
Overdue tasks4
AprMayJunJulAugSepOct
CustomersQuotesJobsSchedulingInvoicesStock
Automation and AI

Let the busywork run itself

Reduce repetitive work, connect existing software and streamline processes. Your team spends its time on customers, not data entry.

Automate a process
New enquiry workflowruns automatically
Enquiry arrives by emailWebsite form or inbox
Done
AI reads it and fills the recordName, company, service, budget
Done
Assigned to the right personBy region and service
Done
Acknowledgement sentWithin two minutes, in your tone
Done
Manual steps removed from this process4 of 4
Ongoing support

Support you can see the cost of

Optional maintenance and further development, with transparent pricing. No retainer, no membership. You choose what gets built next and know the price before work starts.

Ask about support
Your roadmapexample
  • v1.4
    Xero invoice syncInvoices created when a job closes
    Live
  • v1.5
    Engineer mobile viewJob sheets and photos on site
    In progress
  • v1.6
    Customer self-service portalBookings and document downloads
    Quoted
Every change is quoted before work startsFixed price

Keep the software that already works

We connect your email, calendar, accounts, payments and spreadsheets so information moves on its own. Replace what's holding you back, keep what isn't.

Connectionsexample setup
Email inbox2-way
Calendar2-way
Accountinginvoices
Card paymentsstatus
Website formsleads
Spreadsheetsimport
Phone systemcall log
E-signaturecontracts

Pay once. Own it. Stay in control.

Businesses should pay for software that works for them, not spend years renting systems that don't. That's why there's one fee, a fast build, and a CRM that is yours.

Talk to us

You own the software

One fee, paid once. No per-seat licences, no annual membership, no vendor that can switch you off. The system and the data are yours.

Fast turnaround

We build in stages and get the first version into your team's hands in weeks, not quarters. Every stage has a date you can plan around.

Full control

You decide what the system does and what gets built next. No waiting on another company's roadmap, no features you can't change.

Designed around you

We start from how your team actually works, then build the CRM to match. No bending your process to fit a template.

Rent a CRM, or own one?

Most SMEs end up renting a big product forever and using a fraction of it. A custom system does what you need, and once it's built, it's yours.

 
Licensed CRM
Better Systems
Who owns it
The vendor. You rent access, per seat, for as long as you use it
You. One fee, and the system and data are yours
Ongoing cost
Annual membership that rises every year
None required. Support is optional, at a price you agree first
How it fits your process
You adapt your workflow to the product
Built around how your team already works
Time to get going
Months of setup and consultants
First version in your team's hands in weeks
Changes and new features
Wait for the vendor's roadmap
Quoted and built when you ask
Your other tools
Paid add-ons and workarounds
Connected as part of the build

Common questions

The things most business owners ask us in the first call.

How much does a custom CRM cost?

It depends on what you need it to do, which is why we start with a conversation. After that you get a fixed, one-off quote for a defined scope, so there are no surprises. For many SMEs it costs less than a single year of the licences they're replacing, and after that there's nothing more to pay.

Do we actually own the software?

Yes. You pay once and the CRM is yours: the system, the data and the right to change it. There are no per-seat licences, no annual membership and no lock-in to us.

How long does it take?

We build in stages, so you're using the first version early rather than waiting for everything at once. Timescales are agreed with the quote.

Can we keep the software we already use?

Yes. We connect to your accounts package, email, calendar, payments and spreadsheets, so you only replace what's holding you back.

What happens to our existing data?

We bring it across as part of the build, from spreadsheets or your current system, and check it with you before go-live.

Do we have to pay for ongoing support?

No. Support and further development are optional, with transparent pricing. You decide what gets built next.

How we work

A practical path from first conversation to a system your team uses every day.

Step 1

Understand

We map your current tools, workflows and pain points with the people who do the work.

Step 2

Design

You see the screens and the plan, with a clear scope and price, before anything is built.

Step 3

Build

We develop in stages, bring your data across and connect the software you're keeping.

Step 4

Launch and grow

We train your team, go live, and stay on hand for optional support and new features.

Talk to a Better Systems expert

  • Find the right system for how your business runs
  • Get a clear, fixed quote for your project
  • See how automation and AI can save your team time

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